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TADA Marketing & Customer Retention Blog

2 min read

Why Beauty & Lifestyle Brands Need to Consider Social Commerce

Yunny Yunita .

In recent years, customer behavior has gone through a significant change, especially in the beauty and lifestyle industry. Customers are more informed, digitally savvy, and even increasingly skeptical of brands and advertisements. Further behavior change is driven by the COVID-19 pandemic, causing them to want to spend less and spend smarter. 

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