<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/cdf864df410c4a65a91da8ac8d6f477e/pixel?tag=ViewContent&amp;noscript=1">
Request a Demo

Tada Loyalty & Customer Retention Blog

6 min read

Resilience in the FMCG Industry is The Key to Grow Past Pandemic

Nuraini .

 

Although it sounds dramatic, "change" has become a cliché these days. Consumer behavior is now permanently changed by the pandemic. Psychologists claim it takes 66 days for a new behavior to become a habit. And at this point, we've been living with the pandemic almost eleven times longer than that. 

Continue Reading
5 min read

5 FMCG Challenges Technology Can Solve Right Now

Nuraini .

The rise of e-commerce and the marketplace have changed the entire business process of the industry, including the Fast-Moving Consumer Goods (FMCG) sector.

Continue Reading
5 min read

7 Unique Digital Campaigns Used by FMCG Brands to Engage with Their Customers

Nuraini .

The relevance and advantages of digital marketing for the Fast Moving Consumer Goods (FMCG) industry are already evident. More and more consumers choose to shop for FMCG products on digital platforms from their homes rather than visiting physical stores. The COVID-19 pandemic has also accelerated this trend.

Continue Reading
6 min read

How to Engage and Give Incentives to Channel Partners in FMCG

Nuraini .

Traditionally, distribution networks owned by large FMCG companies have relied on channel partners like big distributors, sub-distributors, wholesalers to retailers to get to the end consumer. Therefore, all business models, including scale, margin, and market share, depend highly on channel partners and secondary sales channels.

Continue Reading
7 min read

Understanding FMCG Distributors Pain Points

Nuraini .

FMCG is a popular business sector because it has high consumer demand for a wide variety of products.

Continue Reading
5 min read

Why Investing in a Channel Incentive Program is Imperative for FMCG?

Nuraini .

Today's channel partnerships are more complex. Your customers have longer purchasing cycles, and immediate access options and information that influence their purchasing decisions. 

Continue Reading
9 min read

FMCG Industry Nowadays: Large Companies Battle with New Joiners

Nuraini .

'Dimming' seems suitable to describe the glorious plight of FMCG big companies nowadays. Even though they still have loyal customers, it is undeniable that their existence is starting to be disturbed by the presence of "little troops" called the new joiner. 

Continue Reading
7 min read

Loyalty Points Program to Retain FMCG Customer

Nuraini .

FMCG brands have always sought ways to engage directly with their customers, but their ability to do so has been severely limited in the absence of point-of-sale (POS) systems.

Because of the lack of direct customer relationships, FMCGs must rely on retailers to reach their customers and obtain specific data and information about their customers' buying pattern.

Continue Reading
7 min read

7 Opportunities for FMCG Industry in Indonesia to Thrive in 2022

Nuraini .

The Fast-moving Consumer Goods (FMCG) industry is one of Indonesia's major industries and contributes significantly to Indonesia's economic development. Increasing purchasing power due to increased personal income and the development of urbanization that changes people's lifestyles are cited as some of the industry's primary growth drivers. 

Topics: fmcg
Continue Reading
8 min read

Digital Marketing Strategies For the FMCG Industry to Accelerate Growth in 2022

Nuraini .

Digital media is reshaping the marketing landscape across the board, particularly in the fast-moving consumer goods (FMCG) industry. Campaigns for every FMCG product have traditionally relied on determining the appropriate marketing mix of the 4 Ps (Product, Price, Place, and Promotion) to influence the target audience's buying decisions. 

Continue Reading

Featured