As the leading fast-moving consumer goods company in Indonesia, L'Oreal's role in the Indonesian market is undeniable. Over the past decade, L'Oréal has successfully and consistently achieved higher business performance than market developments.

This digital era has provided more ways to reach customers and get them to make a purchase to boost business revenue. One of the currently popular strategies is social commerce, in which businesses empower their own customers or employees to become resellers. As online marketplaces have become more saturated, placing businesses head-to-head with their competitors, social commerce is a promising new sales channel for businesses.

In an all-new era where conventional business channels are getting more packed with competitors, businesses need new ways to increase revenue. One of the well-rounded strategies is using a referral program, which relies on customers, employees, or anyone related to the business to do promotions. To encourage the referral process, businesses can utilize social commerce, which gives incentives and rewards for customers who make sales from their referral activity. Let us learn how to apply referral marketing programs in your social commerce and make it more profitable!

In this digital era, businesses keep trying to increase revenue through both offline and online selling. With the rapid growth of online commerce, businesses saturate many existing online marketplaces, making it hard to stand out among competitors. Thus, one of the solutions businesses can opt for is shifting to social commerce.