Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.
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Studies show that the average consumer is exposed to over 10,000 brand messages a day.
With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?