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TADA Marketing & Customer Retention Blog

1 min read

New Redemption Released! Promo Bundling Options are now Live

Clara Alverina .

Discount. Promotion. Voucher Package.

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2 min read

Announcing New Redemption Options: OVO / Gopay / Dana Voucher Released!

Clara Alverina .

 

In this time of social distancing, many rewards or gifts are not suitable anymore. Since we know that people's behavior is changing, people no longer go outside, and the store is closing down, so redeem at the store will not be preferable. Traveling is prohibited; rewards such as a plane ticket, hotel, and tour no longer enticing enough. People's needs and priorities are changes. Therefore, new rewards and gift options must be added to compensate for this situation.

 

To quote an article from MIT, author Gideon Lichfield: "The world has changed many times, and it is changing again. All of us will have to adapt to a new way of living, working, and forging relationships…". We heard that you want more options for digital rewards, especially digital wallets such as OVO/Gopay/DANA. That is why we are excited to introduce you to OVO/Gopay/DANA voucher—available now on TADA Digital.

 

How to Utilize This New OVO/Gopay/DANA Voucher Redemption

Assigning this redemption is now even more comfortable. Here is how you rewards your customer with just a few steps and you are ready to delighted your customers.

 

 

One of the most important benefits of this new redemption is easiness. Digital wallets offer a variety of ways to do the top-up. TADA utilizes the quickest and simple method to give OVO/Gopay/DANA reward vouchers to your customers, all in purpose to provide a hassle-free experience.

Also, this redemption is suitable to be used in many occasions. It can be used for employee rewards, distributor commissions, customer anniversary reward, quiz or raffle prize, and many more. Explore this feature now.

 

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1 min read

Retention is Likely to be More Profitable Than Acquisition

Clara Alverina .

Customer Retention is way more cost-savvy as compared to customer acquisition. It costs 5 times more to do the latter. 

Additionally, existing customers are much easier to sell to, the probability of an existing customer buying your products is 60-70%, whereas the probability of getting a new prospect to buy your product is a mere 5-20%. 

So, why are businesses still so focused on persuading new prospects who have no idea what the business is about when they could be using that time to strengthen their relationships with returning customers? 
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2 min read

Certified Customer Retention Program Batch V

Monica Sylvia .

The Certified Customer Retention Program is finally back! This event has been held for the fifth time, the customer retention & engagement training was held at TADA HQ on 20 February 2020. As usual, participants were full house and excited by the customer retention training.

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2 min read

How to Retain Customers Correctly

Clara Alverina .

A lot of ways available to retain customers, but not all of them are the right way. Making them voluntarily stay is a good choice, but forcely holding them up? I don’t think so. There is a fine line between creating brand stickiness and lock-in the customers, between good and evil. Everyone wants sticky products that is useful and consistent. But to make customers difficult to leave even if they want to is a wrong way to be explored.

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2 min read

Implementing Brand Stickiness to Raise Brand Loyalty

Clara Alverina .

Doing just well in business is definitely not good enough. Staying in line with customer’s demand and attracting new customers are good, but you need to do more. You need to generate brand stickiness to keep your customers around and do repeat business. You have to enhance product experience for customers so they will keep coming back.

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2 min read

Employing Design Thinking to Retain Customers

Clara Alverina .

Which one is better? Getting new customers or retain the existing ones? Some research reveals that approaching to a new customers can be five times more expensive than to maintain a current one. According to another study on customer loyalty, it shows that they are more likely to do repeat buying, more tend to look around and more interested to give a new offering a try.

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2 min read

How to Survive in the Age of the Customer

Clara Alverina .

In case you were not aware before, yes, we are in the middle of the age of the customer. Consumers are more taking in control now more than ever. They have real time access of products and services information thanks to the internet. Before going to a store, they will learn about negotiate prices or service levels by compare them to several stores.

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2 min read

Get the Best Out of Offers to Jack Up Sales

Clara Alverina .

As an online merchant, you need to know the proper time, worth and target in case of making offers. Knowing the most effective way to use it is a must. Before exposing you to the ways of utilizing offers to increase your sales, let us explain a few of the most familiar types of offers.

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3 min read

iSeller x TADA: Increase Your Customer Loyalty!

Clara Alverina .

Having many customers is every business owner's dream. Especially if your customers have fallen in love with and are loyal to buying at your store. The more customers you have, the more stable your store sales will be. Well, there are several ways to increase the loyalty of your customers. One way is to use a loyalty program. The loyalty program itself can be varied, for example, giving customers a stamp for each transaction that can be exchanged for free products, rewarding with store cashback, giving points and many more. To make running a loyalty program easier, there is a loyalty app that has been booming lately, TADA. TADA aims to help you run the loyalty program through membership, subscription, referral code and digital rewards.

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