Customers are valuable in every business. But do you know that some customers may be more valuable than others? This measure is also known as the Customer Lifetime Value (CLV), a crucial value for your business to look into.

A retention program is a specific set of activities or initiatives a company takes to retain its customers. A retention program helps to increase customer value and bring customers into doing repeat business with the company. 

Subscription program is a business model in which a customer agrees to make an advance payment in order to receive a product, service, or benefit in regular intervals.

We would like to announce one very attractive addition to our redemption catalog: customers can now redeem their points into various Exquise Patisserie beautiful and delicious cakes. Exquise Patisserie uses premium ingredients and contributes many hours into their cakes to produce premium quality and finely crafted pastries that will suit any festivities, either to celebrate, to commemorate, or simply to bring a smile to loved ones.

It’s no secret that to increase your business online reputation, people need to give good words for it. What better way to do it than using Google Reviews?

In today’s world, perhaps there is nothing more impactful to businesses and their customers’ purchasing behavior than the current COVID-19 health crisis we are embroiled in. With constantly changing government policies regarding people’s movements and business operations, businesses need a reliable strategy to survive. More than ever, businesses are realizing the value of their existing customer base as the key to sustaining their business.

“Is that your best price?”

Building a customer base is important for all kinds of businesses. Especially if your brand is the new kid on the block. Without loyal customers, it can be confirmed that your business is not growing and bringing in profit. First, you need to understand the definition of customer base.

Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.