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TADA Advocacy Marketing Blog

3 min read

7 Reasons Why Businesses Need to Implement a Subscription Model

Jonas Ngoh .

According to McKinsey & Company, the subscription e-commerce market has grown by more than 100 percent over the past five years. This tremendous growth highlights the demand and the rising popularity of the subscription model.

Topics: Subscription
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1 min read

Collaboration of TADA with Metrox: The Shift to a Digital Landscape

Jonas Ngoh .

On the podium, from left to right, Devicca Atmadja, Head of the Fashion Division at TADA and Erisa Putriyanita, Senior Marketing Manager at Metrox

Topics: News
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1 min read

Tech-A-Tive: Python for Machine Learning

Jonas Ngoh .

With over 60 attendees, Tech-A-Tive was fully booked with enthusiasts eager to learn the programming language of Python. The event took place on June 19 2019, from 6pm to 8pm and took months of preparation for the organizing team in TADA.

Topics: News
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4 min read

The Value of Loyal Customers | Keep Them Coming Back!

Jonas Ngoh .

Did you know that 65 percent of business revenue typically comes from existing customers?

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6 min read

Customer Advocacy & Engagement Class I

Jonas Ngoh .

The first Advocacy Training Class conducted on 23 May 2019 was a huge success. Professionals from around Indonesia came together in hopes of learning how to improve their company’s revenue with the power of advocacy marketing. The objective of this program was to deepen the learning of attendees on the topic of customer advocacy. Specifically, TADA wanted to enlighten attendees on the value of loyal customers and how to keep them coming back.

Topics: News
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2 min read

GUESS Partners with TADA

Jonas Ngoh .

On the 26th of April, GUESS Indonesia launched an enhanced membership program through its partnership with TADA. This has since shifted GUESS’ physical card memberships to a digital landscape in an attempt to drive more sales.

Topics: News
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3 min read

The Next Era of Loyalty Programs

Jonas Ngoh .

Loyalty programs are common among companies to retain their existing customers and attract new ones. More and more businesses are using loyalty programs to reward their customers for repeat purchases of their products and services.

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3 min read

21st Century Marketing: Advocacy Marketing

Jonas Ngoh .

Marketing in the 21st Century has evolved over time with ingenious inventions and rapid advancements in technology. In recent years, a prominent form of marketing is emerging, utilized by numerous top companies such as Apple and Starbucks. This form of marketing is none other than Advocacy Marketing. Let's look at what this means and why companies are adopting it.
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1 min read

The Reason Traditional Marketing Loyalty Doesn't Work

Jaanam Utamchandani .

Loyalty programs have been around for a very long time, and they have traditionally relied on incentives such as reward points to incentivize loyal customers and attract new customers to their outlets.

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1 min read

What is Advocacy Marketing?

Jaanam Utamchandani .

Studies show that the average consumer is exposed to over 10,000 brand messages a day.

With so many distractions surrounding your target market, how can you make your brand stand out and create the kind of urgency that makes customers take action?

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