“Is that your best price?”

Building a customer base is important for all kinds of businesses. Especially if your brand is the new kid on the block. Without loyal customers, it can be confirmed that your business is not growing and bringing in profit. First, you need to understand the definition of customer base.

Ever since the COVID-19 pandemic started and took a toll on businesses everywhere, business owners must quickly adapt to the changing dynamics of the industry where they operate. One of the hardest-hit businesses during these times is the F&B business, which is faced with dropping revenue due to government restrictions as well as changing customer behavior. However, those with resilience and the right strategies are sure to prevail.

A business that realizes the importance of retaining loyal customers is sure to have increased revenue. With more loyal customers, you can expect to see a more stable sales number. However, businesses may be overwhelmed handling a great deal of data at a time.

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.

With the end of the year fast approaching, businesses are still struggling to survive and stabilize their sales due to the pandemic. Current government restrictions and people’s wariness to purchase from physical stores make it even harder for businesses to stay connected with their customers. Even so, all hope is not lost! These are truly testing times for businesses and those who know how to maintain their relationship with customers are sure to lock in loyalty and prevail.

Do you know that the word ‘voucher’ is constantly looked and trending in Google?

If there’s one word to properly describe 2020, it would be uncertainty. Do you agree? These are uncertain times for each one of us, and business owners have not been spared. However, businesses can choose to see the silver lining and seize the opportunity that comes with the challenges of this so-called new normal. New business trends are emerging, and businesses can take advantage of this to rise up stronger than before.

The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?

This pandemic brings the rise of appreciation for local products as health concerns cause customers to look for closely sourced products and be more mindful of supporting the local business. In addition, local products that bring positive social and financial impact to the community are on the high rise as these products nurture local pride.