Imagine this scenario:

One day, you are enjoying scrolling Instagram or reading the daily news on your favorite platform. Suddenly a post from your friend appears. She shared her experience of consuming slimming pills, which successfully helped her reduce body weight by up to 10 kilos in 2 weeks. Instantly you grab your cheeks; it's getting fatty from time to time. You want to be like her! Without realizing it, you take a screenshot, saving the shop's name that sells the slimming pill!

The days of "medical, vision, and dental" summarizing employee benefits packages are long gone. Benefits programs have evolved as time has passed, and more companies have invested in a happy and healthy workforce. Aside from workforce and recruiting-related changes, major external events have influenced employee benefits offerings. 

Channel incentive programs are a win-win solution for both businesses and their partners. A Silicon Valley survey found that incentives can boost partner sales and profits by as much as 40 percent. At the same time, businesses can increase revenue, broaden their market, and obtain more loyal partners for the long run.

Businesses have long used channel incentive programs as their go-to-market strategies to align channel partners’ behavior to their overarching business goals. 81% of top-performing companies use channel incentive programs as a win-win solution to activate and reward channel partners while powering partners to gain more revenue.

Are you aware that 55-70% of your total sales come from just 15% of your most loyal customers? They are the most important aspect of your business. Not only that, just by nurturing loyalty with 5% more customers, you can increase your profits by 25-95%!

Most businesses especially newer ones get excited over acquiring new customers. However, they often forget the importance of staying engaged with those customers. One-time customers are no good since they cause businesses to lose a stable and reliable source of revenue, especially during the crisis. Stayng connected with customers, also known as customer engagement, can retain customers for the longer run. One way to increase it is through a membership program, where customers who sign up as members get to enjoy many benefits and rewards. Let’s take a look at the capabilities of TADA’s membership program to increase your customer engagement!

Loyalty is always a valuable thing for businesses. This does not only refer to loyalty from the customers, but from anyone who is involved with the business and impacts the business’ sustainability, such as employees, clients, and channel partners. These three groups of people are important to retain since they affect the overall operations of a business. 

This digital era has provided more ways to reach customers and get them to make a purchase to boost business revenue. One of the currently popular strategies is social commerce, in which businesses empower their own customers or employees to become resellers. As online marketplaces have become more saturated, placing businesses head-to-head with their competitors, social commerce is a promising new sales channel for businesses.

Many businesses agree that employees are their most valuable asset. Unfortunately, not many of them realize that compensations or salaries are not enough to retain employees. Another strategy is required to keep employees satisfied, connected, productive, and retained.