Most FMCG companies do not lack data from a variety of sources. What they  lack is the ability to extract actionable insights from that data to create true business value. Although in fact, taking advantage of data and its analytics will lower expenses and can target the customers more precisely.

The Fast-moving Consumer Goods (FMCG) industry is one of Indonesia's major industries and contributes significantly to Indonesia's economic development. Increasing purchasing power due to increased personal income and the development of urbanization that changes people's lifestyles are cited as some of the industry's primary growth drivers. 

Digital media is reshaping the marketing landscape across the board, particularly in the fast-moving consumer goods (FMCG) industry. Campaigns for every FMCG product have traditionally relied on determining the appropriate marketing mix of the 4 Ps (Product, Price, Place, and Promotion) to influence the target audience's buying decisions. 

The covid-19 pandemic will continue to have a wide-ranging impact on our lives in 2022. This implies that the digitization and virtualization of business and society will continue at an accelerated pace.  

How well do you optimize the customer journey? Whether you sell pet supplies, construction equipment, car insurance, or something else, all of your clients' experiences with your brand are a journey that begins the moment they first encounter it. Salesforce surveyed senior marketing industry leaders and discovered that creating a connected customer journey across all touchpoints and channels is critical to the success of their overall marketing strategy for 67% of marketing leaders. 

Opportunity arises from a crisis. This was especially true for the FMCG industry in 2020, as the world grappled with the aftermath of the Covid-19 pandemic. The sector is learning, innovating, and rising above disruptions to leave the worst behind and look forward to the new year with optimism and renewed confidence.