Put yourself in a customer’s shoes and consider what you would do before making a purchase from a business. Keep in mind relevant conditions today--health and safety concerns due to the pandemic, not to forget tighter budgets. Would you just close your eyes, hope for the best, and pick the first business you point at? Most probably not! One of the most possible things you would do is browse online and get yourself as much information as you can about the business, including reading its online reviews.

At TADA, we always strive to be better in terms of the products that we bring to the market as well as our service towards clients. Today, we are proud to be included in G2’s spring 2021 reports! This is certainly a new milestone for TADA and a reminder for us to keep improving ourselves.

Indonesia has proven itself as one of the pioneers when it comes to digital transformation in Southeast Asia with the emergence of the online commerce ecosystem, ride-sharing, education, health, and financial services. On top of that, the latest research suggests that there are over 170 million social media users in Indonesia. All those facts strengthen new opportunities for new sales channels, and social commerce emerges as one of the most promising ones. 

Acquiring customers is one thing, but keeping them loyal to your business and retaining them is no easy feat. In this new customer age, customers are getting harder to please than ever. They do not mind switching brands purely because they do not feel cared for, their needs are not being met, or simply because they find better benefits elsewhere. Thankfully, with the right set of strategies, you have a high chance of turning first-time customers into loyal customers. 

In recent years, customer behavior has gone through a significant change, especially in the beauty and lifestyle industry. Customers are more informed, digitally savvy, and even increasingly skeptical of brands and advertisements. Further behavior change is driven by the COVID-19 pandemic, causing them to want to spend less and spend smarter. 

Sticky has been around for some time now. With over 1,000 vouchers already redeemed, we have add some improvements that enable you to set up your Sticky program directly from Insights by TADA.

Staying at home due to the pandemic is a great opportunity to upgrade skills or learn something entirely new! TADA wants to help you upgrade or acquire new skills by collaborating with our latest partner Udemy.com. Udemy is the leading global marketplace for learning and instruction. By connecting students all over the world to the best instructors, Udemy helps individuals to reach their goals and pursue their dreams. Explore Udemy and you will find courses on business, finance & accounting, design, health & fitness, music, and many more.

The beginning of 2021 has been more full of twists and turns than we expected. New developments in the COVID-19 pandemic such as new strains of the virus, as well as the increasing number of daily cases have caused stricter government restrictions in many regions. These changes surely affect businesses everywhere and once again force us to improvise our survival strategies.

The F&B industry is being faced with a harsher business environment than ever. Each day, most restaurants operate under restricted hours and sparse numbers of customers. The odds of restaurants increasing their sales and acquiring new customers are further eroded. Let’s take a look at how one popular F&B brand in Indonesia, Bakmi GM, takes on these challenges boldly with innovative strategies.

A digital rewards platform is a platform where businesses can give digital rewards to their customers, to help increase their engagement and loyalty to the business. The digital rewards given can range from gift cards, points, or even free items or services. The possibilities are completely endless and depends on what works best for your specific business.