Travel, retail, financial, and other economic sectors have implemented loyalty programs to retain their customers. As a result, there is a labyrinth of point systems and redemption options everywhere, with a complex process for exchanging points between program partners.

Having customer loyalty programs to maintain loyal customers are no not something new . But the new trend has emerged; blockchain based loyalty program.

In one of the TED Talks videos about customer retention, Dr. John Story says a bitter truth.

"A customer who likes a brand and has already received the best service, and intends to stay loyal, can be 'seduced' and lured by competitors, even to the extreme of NO LONGER liking your product or service!"

Founded in 1984, TED ("Technology, Entertainment, Design") initially gathered only a few hundred people at one annual conference in California. Today, TED is not just a private conference organizer; it is a global phenomenon with revenues of $45 million.

Preventing customer churn is the key to increasing your revenue. And if your company doesn't invest in a customer retention strategy, your business is at risk.

Loyalty programs for partners or also known as B2B loyalty programs are booming lately for many reasons.

From FMCG companies to finance companies, almost all of them offer B2B loyalty programs to appreciate the performance of distributors and retailers, improve good relationships and ultimately increase company revenue.

As the holidays get closer, more and more companies are looking for gifts for employees, partners and clients to show appreciation and build better relationships.

Some of the most successful, popular, and iconic brands in the last few decades generally are built on compelling and sophisticated loyalty endeavors. They have successfully retained loyal customers as well as acquired lots of new ones.

"Can I have Aqua, please"

When buying an item, we often tend to mention the brand name rather than the type of item. For example, in the context of Indonesian consumers, when buying mineral water, Indonesians are used to saying "Aqua" instead of mineral water, even though, in reality, they are looking for another brand for mineral water. 

This situation is an example of success of a brand that has dominated the "Top of Mind" of consumers. 

Now sending gifts for employees, clients and partners doesn't have to be a hassle anymore because you can utilize our gifting program to send meaningful and one-of-a-kind corporate gifts with a few clicks.