Unlocking the Potential of Merchandise Rewards in B2B Loyalty Programs


Feb 2, 2023 • 7 min read

merchandise reward b2b loyalty

People often drawn to things they can't have, whether it's a job, a relationship, or something else that's out of reach; the allure of the unobtainable is a fundamental aspect of human psychology.

This psychology can be leveraged in business through the use of merchandise rewards. By offering exclusive, highly desirable items, companies can tap into customers' desires and encourage repeat purchases and brand loyalty.

In a B2B setting, merchandise rewards can be a powerful tool for gaining a competitive edge. When structured with the customer in mind, these programs can be highly effective in changing channel partners behavior by creating a desire for the reward. By offering tailored merchandise incentives, companies can drive B2B loyalty and build brand identity.

What exactly are merchandise rewards, and how can they make a significant impact on B2B loyalty programs across various industries?

Merchandise Rewards; Influential Incentive to Change Behaviors

Merchandise rewards have become a highly effective tool for businesses seeking to change channel partners behavior and increase brand loyalty. It should be structured with the customer in mind, offering a reward that is both unique and valuable.

In a world where people want what they can't have, merchandise rewards provide an opportunity to offer desirable gifts that encourage repeat purchases and foster a deeper connection between channel partners and a brand.

In a B2B setting, a merchandise rewards program can create desire by incentivizing channel partners to take specific actions that benefit the brand. Whether it's making repeat purchases or referring new partners in other region, a merchandise reward program can encourage channel partners to change their behavior in a way that benefits the brand.

Benefits of Merchandise Rewards in B2B Loyalty Program

1. Customizable

One of the key benefits of merchandise rewards is that they can be tailored to meet the specific needs of a business. Whether you want to offer a range of products, cater to specific demographics, or align with your brand values, merchandise rewards can be easily customized to meet your specific requirements.

For example, a FMCG company with beverages as main products might offer a limited-edition merchandise reward to channel partners who make a purchase of new products line up. This reward could include a branded display cooler or refrigerator, which the channel partners would be eager to receive.

By offering a reward that is both unique and valuable, businesses can increase channel partner engagement and build brand loyalty.

2. Greater motivation & improved loyalty

Merchandise rewards provide a tangible incentive for channel partners to work harder to sell your product. The reward of merchandise acts as a motivation for them to perform better and go the extra mile to promote your brand.

It also has substantial "trophy value" allowing recipients to show off their success to others, increasing their sense of achievement and motivation to participate in the program again

This type of reward program incentivizes channel partners to work harder to sell the product and increasing the chances that they will remain loyal to your brand.

3. Increased Engagement

Offering merchandise rewards as incentives can help increase the engagement of channel partners with your brand. The tangible reward they receive will make them feel appreciated, valued, and motivated to continue their efforts.

4. Cost-Effective

Compared to other types of rewards, merchandise rewards can be relatively cost-effective.

This makes it easier to offer a wide range of reward options, ensuring that there is something for everyone and making it more likely that channel partners will be motivated to participate in your B2B loyalty program.

5. Increased sales

By incentivizing channel partners with merchandise rewards, you are also encouraging them to sell more of your product. The increased sales generated as a result of the loyalty program can be substantial, helping to drive business growth and revenue.

Key Elements of Merchandise Rewards

Creating an effective merchandise reward program for channel partners requires careful consideration these key elements, such as:

1. Have your own reward catalog

The first step in implementing a merchandise reward program is to create a catalog of the merchandise on offer.

This can range from custom branded promotional products to big brand-name products that are highly coveted. Channel partners can then earn points by meeting certain criteria and redeem the merchandise they desire from the reward catalog.

2. Adding a personalized touch to increases excitement and drive

To really inject passion and excitement into your B2B loyalty program, consider offering custom-branded promotional products that are of high quality.

This not only creates a desire to win among your channel partners, but also elevates your brand in their eyes. When they see your company logo on a stylish jacket or a sleek cap, they'll feel proud to associate themselves with your brand.

3. Featuring well-known brands can also earn loyalty and respect

By featuring popular and recognizable brands, you are showing your channel partners that you value them and are willing to invest in high-quality rewards.

This can help to establish trust and credibility in your program, as well as create a sense of excitement and anticipation for your channel partners. They are more likely to actively participate in the program and work towards earning the rewards on offer.

Furthermore, the branded merchandise they receive can serve as a symbol of their achievements, which they can proudly display and share with others, further increasing brand awareness and visibility.

Maximizing the Impact of Merchandise Rewards in B2B Loyalty Programs

Merchandise rewards can play a crucial role in building channel partners’ loyalty and retaining top performers, making it an effective strategy for enhancing your brand’s profitability.

Whether you're considering corporate gifts, reward programs, or highlighting loyalty, merchandise rewards can help keep your channel partners engaged and motivated. A well-designed merchandise rewards program can help you achieve your business goals and create a positive impact, too.

With more than 1.000 rewards items in our catalog, Tada offers end-to-end solutions to help your brand create a successful B2B loyalty program tailored to your needs. Request our demo to learn more about it today.

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