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TADA Marketing & Customer Retention Blog

7 min read

Build vs Buy – The Eternal Debate for Enterprise Software Solutions

Nida Amalia .

As business demands change, the rate at which the requirements of businesses evolve provokes the eternal question: should you consider building your enterprise software solution, or should you consider buying it?

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2 min read

The Best Online Channels to Retain Your Customers

Aloysius Brahmarsi .

Retaining your customers is one of the most important things that you can do as a business. Study shows that retaining your customers could increase your revenue by up to 95%. As a Customer Retention Platform, TADA has provided many of our clients the ability to communicate with their members using multiple channels such as:

  1.     Push Notification

With the push notification, you can send messages that have high urgency and simplicity. This type of message is suitable for reminders and limited-time promos.

  1.     SMS Blast

You can also send SMS to your members to raise awareness about their promo using this type of campaign.

  1.     Email Blast

This type of campaign enables you to reach one of the channels with the highest ROI (almost 40x) compared to all available marketing channels. With the Email Blast Campaign, you can send more complex messages and add a CTA to redirect your customers to your landing page or website.

  1.     Information & Promotion

Using Information & Promotion from TADA, you can inform your members about any news or promo that your brand is currently having. This type of campaign is suitable to raise awareness because it will be included inside the TADA Wallet as well.

  1.     Send Rewards

If you are looking to increase your conversion rate and revenue, Send Rewards is your best friend. You can send e-Vouchers or points directly to your members’ TADA Wallet where they can easily redeem and use it.

With that in mind, we have provided you with actual data that can help you decide which retention channel is the best for you to use in your business (This data is fully interactive so feel free to use the filters):

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2 min read

Introducing Customer Lifetime Value (CLV): The Measure Your Business Should Start Looking Into Today!

Aloysius Brahmarsi .

Businesses devote a huge deal of time, effort, and resources to ensure success. They might even be fixated on numbers such as sales, number of visitors, and ROI, assuming that healthy numbers are an automatic indication of business success.

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3 min read

Decrease Your Overall CAC and Increase Your CLV with a Voucher Management System

Aloysius Brahmarsi .

Do you know that the word ‘voucher’ is constantly looked and trending in Google?

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3 min read

Introducing Sticky: The Loyalty Program Every F&B Business Needs to Retain Customers Better in the Pandemic Era

Yunny Yunita .

The food & beverage industry is constantly packed with newcomers. In today’s competitive market, customers are lavished with so many restaurant options to choose from. It seems like customers can just go restaurant-hopping from one business to another. Not only that, with the COVID-19 pandemic still looming and most customers having to carry out their routines from home, the odds of restaurants increasing their sales and nurturing their customers’ loyalty are further eroded. This poses the challenging question to restaurant business owners: how to keep customers coming back to their restaurant?

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8 min read

How to Turn Valuable Customer Data Into Impactful Marketing Campaign in 4 Easy Steps (That Retain Customers Better)

Aloysius Brahmarsi .

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3 min read

The Brand New Impactful Loyalty Program: Sticky

Aloysius Brahmarsi .

A New Dawn of Customer’s Age

In a world where 65% of the business comes from returning customers, the need for customer retention is now more important than ever. These days, traditional loyalty programs have lost their appeal, being unable to reward customers’ actions instantly. We believe a loyalty program’s benefits should go beyond giving points or vouchers to customers, but start creating a more engaging experience that is memorable and compelling to convert your customer to become a regular. 

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1 min read

New Redemption Released! Promo Bundling Options are now Live

Clara Alverina .

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2 min read

Announcing New Redemption Options: OVO / Gopay / Dana Voucher Released!

Clara Alverina .

 

In this time of social distancing, many rewards or gifts are not suitable anymore. Since we know that people's behavior is changing, people no longer go outside, and the store is closing down, so redeem at the store will not be preferable. Traveling is prohibited; rewards such as a plane ticket, hotel, and tour no longer enticing enough. People's needs and priorities are changes. Therefore, new rewards and gift options must be added to compensate for this situation.

 

To quote an article from MIT, author Gideon Lichfield: "The world has changed many times, and it is changing again. All of us will have to adapt to a new way of living, working, and forging relationships…". We heard that you want more options for digital rewards, especially digital wallets such as OVO/Gopay/DANA. That is why we are excited to introduce you to OVO/Gopay/DANA voucher—available now on TADA Digital.

 

How to Utilize This New OVO/Gopay/DANA Voucher Redemption

Assigning this redemption is now even more comfortable. Here is how you rewards your customer with just a few steps and you are ready to delighted your customers.

 

 

One of the most important benefits of this new redemption is easiness. Digital wallets offer a variety of ways to do the top-up. TADA utilizes the quickest and simple method to give OVO/Gopay/DANA reward vouchers to your customers, all in purpose to provide a hassle-free experience.

Also, this redemption is suitable to be used in many occasions. It can be used for employee rewards, distributor commissions, customer anniversary reward, quiz or raffle prize, and many more. Explore this feature now.

 

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